If you write any sort of code or markup in iOS 11, constantly getting curly quotes out of your keyboard will drive you crazy.
The feature is called Smart Punctuation and here is how to turn it off:
Go to Settings > General > Keyboard. Toggle off Smart Punctuation.
You aren’t the first to romanticize failure. Keats was way ahead of you:
Failure is, in a sense, the highway to success, inasmuch as every discovery of what is false leads us to seek earnestly after what is true, and every fresh experience points out some form of error which we shall afterward carefully avoid. – John Keats